More impatient, more demanding, and more informed.

Sound familiar?

With attributes like that, it can seem impossible to please today’s consumers let alone increase your sales.

Did you know that your online reputation can affect your bottom line? It’s true.  Online reviews are essential to every modern sales process. According to recent survey statistics, 95% of consumers read reviews before they buy a product. This is true for all kinds of products.92.4% of survey respondents say reading a trusted review makes them more likely to buy a B2B product. In this article, we’ll offer six best practices for improving your online reviews.

If you have followed my articles, you know that I am a huge fan of technology, when used correctly. I try to avoid pushing Calldrip in my articles as much as possible. However, sometimes there is no way around sharing the features that the incredible team at Calldrip has created.

Would you believe me if I told you that one of themost powerful ways to market your dealership is through automotive text messaging? It’s true! If you want your valuable information to not only be seen, but be seen in a timely manner, then start texting leads.

An astounding 98% of text messages are opened, where only a mere 20% of emails are read. On average it only takes 90 seconds for a mobile phone user to respond to a text message, creating a higher probability that customers can be reached in real-time.

While sales may not be the occupation we all dream about as kids, it can be a very fulfilling occupation for those who master sales fundamentals. In sales, understanding the core principles opens doors to endless possibilities and remarkable achievements. As a salesperson, you get the opportunity to impact what you earn directly through commission, build quality relationships with others in your industry, and experience thrills as you convert big deals.  If you are a sales leader, you can ensure your team is set up for success through teaching sales fundamentals through the practice of sales enablement. 

To be successful in inside sales, you need strong communication skills, solid industry knowledge, confidence in your abilities, and persistence. All of these elements are in play when a salesperson picks up the phone. Even today, the phone call is a powerful tool for building connections and generating sales opportunities. So what call tools are you using to make your sales calls as effective as possible?

In today’s convenience-focused world, it doesn’t get much better than texting. Nearly everyone has a cell phone; I'll bet your smartphone is within arms reach right now. And unlike an email inbox, which is likely filled with dozens of long, unopened emails, text messages are nearly always opened and read. In fact, according to reports from Mobile Marketing Watch, emails have a mere 22% open rate whereas text messages have an off-the-charts open rate of 98%. According to another study, an astounding 90% of all text messages are read within 3 minutes of being received. If you're not texting leads, you're likely missing out on sales opportunities.

How are you currently communicating with leads, building your customer base or enhancing customer loyalty? If you’re like most businesses, email is an important part of your conversational strategy. But have you thought about using Short Message Services (SMS) or business text messaging? You should! 

Communication preferences are as unique and varied as leads themselves. That’s why it’s important to use multiple communication channels as you guide each lead through your sales funnel. However, there tends to be one favored mode of contact across the board: texting. In fact, 90% of people prefer to receive text ads over direct calls or emails.  But how can your business get started with text messaging? The answer is simple: automated text messaging. 

If your business is going to be competitive in such a fast-paced and highly connected professional environment, automated texting is essential

In this blog, you’ll learn how automatic text messages can supercharge your rapid lead response.