Sales Is a Contact Sport: Why Conversations Still Win in the Age of AI
Let’s just say it.
Emails? Basically dead.
SMS? Hanging on by a thread.
And yet… we’re still treating them like the lifeline of modern sales.
Why?
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Let’s just say it.
Emails? Basically dead.
SMS? Hanging on by a thread.
And yet… we’re still treating them like the lifeline of modern sales.
Why?
AI doesn’t succeed because it’s smarter than us—it succeeds because it does what we should have been doing all along.
In a recent milestone out of Portugal, an AI sales assistant in a real estate brokerage helped close over $100 million in transactions. Not because it’s flashy. Not because it’s futuristic. But because it followed a few simple, timeless principles that human salespeople often overlook.
Apple's iOS 26 AI call screening feature is changing how sales teams connect with leads. Instead of panicking about this new barrier, smart businesses are adapting their lead response approach to turn Apple's filter into a competitive advantage.
In today’s hyper-connected world, your digital presence speaks before you do. And if you’re in sales—or frankly, any customer-facing role—that presence can make or break your credibility.
So here’s a question worth asking: What’s the first thing a prospect sees when they look you up?
There’s nothing quite like the energy of the startup.
When you’re bootstrapping, every decision matters. Every win feels massive. And every person on the team is rowing in the same direction, not because they were told to—but because they believe in where the boat is going.
Across industries, agility and speed are often touted as the keys to success. Yet, a pervasive ailment silently undermines many organizations: the failure to promptly follow up with leads. This "disease"—characterized by hesitation and delayed responses—can be fatal, leading to missed opportunities and, ultimately, business failure. Understanding and addressing this issue is crucial for any business aiming to thrive in a competitive landscape.
Every day, businesses lose potential customers not because of poor products or pricing, but because of communication missteps that could easily be avoided. In today's competitive marketplace, how you communicate with prospects and customers can make or break a deal.
After analyzing thousands of customer interactions, we've identified five critical communication mistakes that consistently damage conversion rates and customer relationships. More importantly, we'll show you exactly how to fix each one.
In the rapidly evolving landscape of customer communication, businesses face a pivotal question: Should they prioritize texting or calling? The answer isn’t straightforward, as both channels offer unique advantages. Understanding when and how to use each can significantly impact customer engagement and satisfaction.
The future is now—or at least, it’s coming at us faster than a sales manager when you miss your quota. As we move into 2025, sales technology is evolving at breaking speed, and if you’re not keeping up, you might find yourself left behind, still using sticky notes and hoping for the best.
You don’t have to be a tech guru to take advantage of these changes. Here are the top trends that will define the future of sales technology and how they’ll change the way businesses interact with our customers.
If you’re in sales, you’ve heard the phrase: "The fortune is in the follow-up." But here’s the reality—most sales reps aren’t following up. In fact, research shows that 80% of sales are closed after the fifth contact, yet the overwhelming majority of salespeople give up after just one follow-up.