Did you know that 90% of U.S. consumers prefer to speak with a human when they have questions about a company's products or services instead of interacting with an automated bot? In addition, 63% would take their business to a company that offered text messaging as a communication channel. That is more than six customers out of ten! Can you afford to lose sixty percent of your customers? Have you implemented text messaging into your team’s sales process? If not, now is the time to implement text messaging into your team’s sales process. 

To accelerate your sales and achieve remarkable success, you need two crucial elements: speed and information. A faster response time, coupled with the right information and the best responses, improves your chances of converting leads into loyal customers. 

If you’re investing in generating leads online, you need to be focused on how to close them, too. In this article, you’ll learn how to follow-up with website leads in five simple steps to improve close rate performance.

Our average attention span has declined in the last twenty years, from 12 seconds in 2000 to 8 seconds in 2022, thanks in part to technology. Of course, we can lament the loss of our attention as humans, but as sales professionals using tech to build a business, we better get on board. 

The world of business is competitive, and in today's economy, it's more important than ever to be quick on your feet. One key area where speed can make a huge difference is in responding to leads.

What if one simple change to your sales process could dramatically reduce competition and fuel more sales? Studies show that there is a technique, and that it’s both affordable and achievable. We call it “rapid lead response.”

Did you know that 53% of B2B companies spend over half of their annual marketing budget on lead generation? Did you also know that 79% of all marketing leads never convert into sales? Lack of lead response management is the main cause.

What is the point of spending more than half of your budget on generating leads if you ignore most of them? 

Companies spend billions of dollars every year on lead generation. However, despite the value businesses place on generating leads, only about half are actually responding to those leads. And even fewer are responding quickly. This is a mistake. Speed to lead can vastly improve your ability to connect with and convert leads to customers.

If you’re struggling to follow-up with leads quickly, a rapid lead response strategy might be right for you.

Time is money, especially for your sales team. The longer a salesperson waits to contact an interested lead, the less likely they will close the deal. Salespersons who contact potential customers within an hour of receiving a message were nearly seven times as likely to qualify the lead as those who waited to call after an hour. The optimal lead response time is five minutes or less. 

Lead-to-call automation is one of the most important technologies in modern conversational sales. In the simplest terms, lead to call and lead-to-text automation is a process whereby a call is instantly and automatically made to leads as soon as they submit an inquiry.   a relatively new approach that blends tried-and-true relationship-building techniques with technology to streamline the sales process.