For small businesses, the challenge is ever-present: to achieve more with fewer resources while navigating a highly competitive market. Striking a balance between efficiency and competitiveness is a constant struggle.

In this blog, we explore 5 practical strategies that enable small businesses to thrive. 

We'll delve into the power of sales enablement tools, focusing on the ability to rapidly create connections with customers—a game-changing approach that sets the stage for successful engagements. Additionally, we'll emphasize the significance of customer reviews, shedding light on their pivotal role in shaping a small business's reputation and customer trust

Today's sales teams face unique challenges in a very competitive global marketplace. If you’re in sales, you know how hard it is to communicate your differentiation, especially when  technological advances and shifts in consumer behavior move at the speed of light. For example, 67% of the B2B buyer's journey is digital. Research shows that 35% to 50% of sales go to the vendor that responds first.

Before the advent of sales automation, sales teams relied on manual processes and a more traditional approach. Sales representatives had to research and source leads using printed business and association directories, attend trade shows, make cold phone or in-person calls, or purchase lead lists. The sales process was time-consuming, offered limited targeting options, and often resulted in lower lead quality.

Did you know that your online reputation can affect your bottom line? It’s true.  Online reviews are essential to every modern sales process. According to recent survey statistics, 95% of consumers read reviews before they buy a product. This is true for all kinds of products.92.4% of survey respondents say reading a trusted review makes them more likely to buy a B2B product. In this article, we’ll offer six best practices for improving your online reviews.

While sales may not be the occupation we all dream about as kids, it can be a very fulfilling occupation for those who master sales fundamentals. In sales, understanding the core principles opens doors to endless possibilities and remarkable achievements. As a salesperson, you get the opportunity to impact what you earn directly through commission, build quality relationships with others in your industry, and experience thrills as you convert big deals.  If you are a sales leader, you can ensure your team is set up for success through teaching sales fundamentals through the practice of sales enablement. 

The sales landscape has never changed more rapidly than it is right now, fueled by the adoption of AI, remote and hybrid work, and buyer empowerment.

I am Koby Jackson, CEO of Calldrip, a tech enthusiast, and an advocate for enhancing customer experiences within sales. I have always upheld the principle that people buy from people; the human element should always come first. Yes, there is a vital place for technology in our transactions, but it should primarily serve to enhance the customer journey.

To accelerate your sales and achieve remarkable success, you need two crucial elements: speed and information. A faster response time, coupled with the right information and the best responses, improves your chances of converting leads into loyal customers. 

In the modern sales environment, leveraging AI tools can be incredibly beneficial. Yet no matter how powerful technology becomes, there is still a place for real human connection in sales. In this blog, we’re going to explore a few tips for how you can be successful in an AI powered sales world.

The automotive industry is rapidly changing. One of the key drivers of this change?  Artificial intelligence (AI) and automation. We’re seeing AI and sales automations being used to improve everything from manufacturing to sales and marketing. However, I’m noticing a pattern: these technologies are having a negative impact on our industry, and are not being used correctly.