Sales leaders often fall into the all-to-common trap of neglecting sales leads. Often unintentionally, sales professionals have the habit of focusing all their attention on larger or later stage deals. While not an inherently bad thing, this greater-focus usually comes at the expense of new leads, or leads just beginning to move through the sales cycle. By neglecting these “fresh” leads, your not only hurting your long-term pipeline, but you could also be hurting your company’s image. Even the best sales teams often make mistakes when it comes to properly handling leads. Regardless of industry, if your team is guilty of any of these simple mistakes, a loss of revenue can occur. Here are the 3 common mistakes your company could be making: