Optimize Your Website with an Effective Call-To-Action
On-site optimization ensures that visitors to your website have a seamless experience andcan find information they're looking for. This comes down to good design: beautiful layout, useful white space, clear copy, and functionality.
The crucial element of on-site optimization is what marketers call "conversion optimization."
Conversion optimization is the process of encouraging visitors to take action on your site.How do you do that? By clarifying the action for visitors.