The phone is an auto dealer's most essential sales tool. According to a study by Google, 70% of mobile phone users said they would call a company if making a high-value purchase like a car.
Did you know that 53% of B2B companies spend over half of their annual marketing budget on lead generation? Did you also know that 79% of all marketing leads never convert into sales? Lack of lead response management is the main cause.
What is the point of spending more than half of your budget on generating leads if you ignore most of them?
In this age of digital communication and instant response time expectations, every sales team needs good technology to back them up. Many types of lead management software can help sales teams nurture leads through the sales cycle, including content management systems, customer relationship management software, and call response software.
As a result of our approach to rapid lead response, here at Calldrip, we often focus on the experience our clients provide their leads. However, that’s just one part of the picture: we’re also deeply committed to creating a positive customer experience.
It’s been a challenging 18 months for the auto industry. Inventory shortages, rising prices, and higher interest rates are having a dampening effect on sales. Economists expect annual sales for 2022 to be 4.5% below 2021 levels, which were also down because of the pandemic. Sales are expected to bounce back in 2023 by nearly 5% year-on-year, and in 2024, sales should increase by almost 4%. So, it will be a slow progression back to pre-pandemic levels for the industry.
Research shows that consumers expect websites and apps to be eye-catching, cool to experience, and user-friendly, but they are unlikely to take note of any of those things unless they malfunction. These tech innovations aren’t meaningful to consumers if other more important customer service details like speed, convenience, and the right product information at the right time are not evident.
Established as the conversational sales enablement market leader in the USA, Calldrip has been available in the UK and Europe for some time. Success in Europe only truly emerged after their partnership with DCDW who together have delivered phenomenal success to OEM and dealer groups alike.
Your phone dings to tell you a text has arrived. On an average day, how long does it take for you to look at it? For 90% of us, it is less than three minutes. Compare that to the fact that we open only 23% of our emails during the first hour of delivery. After 24 hours, the chances of opening an email drop below 1%.
Today’s buyers - like today’s sellers - almost always have their phone nearby. As a modern salesperson, it just makes sense to embrace a text-friendly conversational sales approach.
Companies spend billions of dollars every year on lead generation. However, despite the value businesses place on generating leads, only about half are actually responding to those leads. And even fewer are responding quickly. This is a mistake. Speed to lead can vastly improve your ability to connect with and convert leads to customers.
If you’re struggling to follow-up with leads quickly, a rapid lead response strategy might be right for you.
