What salesperson works 24/7 without taking breaks or getting paid commission? Your website! This fully self-service, consistent, helpful hub for everything about your business is perhaps your strongest marketing and sales asset.
But is it reaching its full potential? Is your website optimized to generate leads all day, every day? Does it help your marketing team qualify leads? Does it help your sales representatives close more deals?
If not, you may be leaving valuable money on the table.
In this article, you’ll learn best practices to optimize your site for lead generations and ensure effective on-site engagement.
Ready to generate leads 24/7? Here are 3 tips to transform your website.
Tip 1: Improve Your Local SEO
Around 50% of Google searches are looking for a vendor in their vicinity. Is your digital presence designed to capture that traffic?
One of the simplest ways to ensure that you'll show up when local people search for services you offer is by setting up Google My Business.
This is a free service from Google that allows you to add your business information to a directory. When you do, your business will show in local searches in the right sidebar.
To set up Google My Business, simply visit business.google.com and register your company. You'll be able to adjust opening hours, add your logo, description, and phone number, capture reviews, and even add photos. Make sure that your name, address, and photo on your Google My Business listing are consistent with those on your website.
By optimizing your site for local SEO, you’ll be positioned to connect to local leads.
Tip 2: Implement Conversational Tools for Lead Response
Even beautifully designed websites may spark questions in visitors. What happens when a lead visits your site, but can't find what they're looking for? Is it easy for them to get in touch with you?
Chat bots, live chat, or chat-to-call widgets ensure your leads to get in touch when they need help. 79% of consumers prefer live chat, because it offers an instant response.
These tools are typically very affordable, and offer you a perfect opportunity to engage and delight your prospects at the peak moment of interest: when they're already shopping.
While a chat bot may work for some inquiries, remember that many prospects prefer to have a live conversation with a real human via chat, call, or text.
Calldrip’s unique chat widget, Engage, lets your leads request either a personal callback or a human text conversation. That way, your prospects can easily strike up a conversation with you.
Tip 3: Implement Rapid Lead Response
Rapid lead response is all about connecting with your potential customers at the moment of peak interest: when they first reach out to you. For sales-focused organizations, optimizing rapid lead response can be transformative.
Did you know you’re much more likely to actually connect with a lead if you call in five minutes versus in 30? The data is clear: rapid lead response helps you engage more prospects and close more deals.
If you’re not responding to leads within 5 minutes of the initial inquiry, you may be wasting valuable dollars and missing qualified sales opportunities.
Now you know how to transform your website to win leads!
If this article was helpful for you, you may like this in-depth eBook. It provides even more tips to ensure your website is optimized for conversions and quality engagements with your prospects.
Looking for additional help connecting with leads and converting them to sales opportunities? Calldrip is here to help. Book a quick demo here to see for yourself.
