Communication preferences are as unique and varied as leads themselves. That’s why it’s important to use multiple communication channels as you guide each lead through your sales funnel. However, there tends to be one favored mode of contact across the board: texting. In fact, 90% of people prefer to receive text ads over direct calls or emails. But how can your business get started with text messaging? The answer is simple: automated text messaging.
In this blog, you’ll learn how automatic text messages can supercharge your rapid lead response.
Automated text messaging is a fast and simple way for businesses to send many messages to their customers via text. These SMS messages can either be triggered, or scheduled to send on their own. The most common form of automated texting are one-way alerts where a business sends a message typically containing a link. Examples of this include coupons, overdue library notices, weather delays for kids’ sporting events, abandoned online shopping cart reminders, and appointment reminders.
Interested in learning more about automated text messaging? You may appreciate this free, in-depth guide to text message automation.
Automated two-way texting conversations takes SMS one step above static alerts, where the recipient interacts by responding back to complete a task. Examples of this include rate your experience polls and appointment confirmations. Two-way communication is essential, with 60% of customers wanting to be able to respond to SMS messages they receive from a company.
Our approach to SMS automation is unique, because we're always focused on sparking an authentic human connection, as quickly as possible.
Need a few ideas to get started with automated text messaging? You're in the right place. We recently released a series of business text messaging templates that you can use to get started:
These templates are designed to be modified to suit your company's unique needs. (If your business doesn't fit into one of the categories above, we recommend using the Home Services Text Messaging Templates as your starting point.)
Rapid lead response is vital because prospective customers want FAST: fast information, fast answers, fast response times, and fast delivery. According to 2021 SMS marketing statistics in the USA , 98% of adults own a mobile phone (8 billion people worldwide), with 95% of their text messages being read AND responded to within just 3 minutes of being received. Talk about the need for speed!
The quicker you can connect with a potential customer the more likely it is that you will close the sale. In fact, you are 100x more likely to convert a lead if you communicate within 5 minutes of their inquiry.
With a combination of both automated text messaging and rapid lead response, there is no doubt that your conversion rates will be booming! Such a system can help you be more efficient and effective in the long run while allowing you to focus more on the things you really enjoy doing - such as creating partnerships, closing deals, and exploring new ways to grow your company.
The following are items to consider as you search around for the best text message marketing platform for your business:
Supercharge your rapid lead response by incorporating automated text messaging into your sales arsenal. Text messaging is a vital communication channel and marketing tool, one that will only continue to grow in popularity for both prospects and businesses. Don’t miss out on utilizing this simple yet profoundly effective tool for you company.
And if you’d like to brush up on your mobile communication manners, check out the 5 Best Practices for Texting Leads and learn more about business etiquette involved while using SMS marketing.