Before ever reaching for the phone to make an initial contact call, you must  decide if the person or company you are calling fits nicely within your ideal prospect profile. To know this, you must first understand the ins and outs of what makes your company valuable to others.

In a study, 61% of marketers state that generating high quality leads is problematic. There are many lead generation strategies, tricks, and tactics, but not all of them are effective.

As an entrepreneur you have undoubtedly invested a great deal of money, time, and sweat equity just to get your business off the ground. You have successfully survived the all-too-stressful startup phase, and now you are wondering what you need to do to take your company to the next level.

You’ve heard it time and time again. “No.” “We already use a similar product.” “Sorry, we’re not interested.” “Now is not a good time.” The bottom line is, rejection is painful no matter how long you’ve been in sales. It doesn’t matter how delicately (or indelicately) they put it, a no always means no. Or does it?

Everyone strives to be productive on a daily basis, at least to some degree, yet very few are actually doing it to their own satisfaction (or the satisfaction of others, such as their supervisors or spouse).

It may be a bit of a mind bender, but consider this: our smartphones that we text, search, watch shows, and play games on are still actual…phones.

Business-to-business companies are always on the lookout for potential clients who can really benefit from what they have to offer. As a result, lead generation has proven to be one of the most difficult yet crucial pursuits of a B2B. 

Generating high-quality leads is still a major challenge for marketers. The fact is, targeting the ideal person or company is more important to a B2B than getting a wildly high volume of ineffective prospects. Quality over quantity.

The most pivotal analogy I’ve come across about lead response compares a lead to a freshly captured fish. That's why it pays to be as quick with your catch as it does to be quick with leads. 

Now, stay with me here.

Negotiation is a part of life. This method of discussion can help accomplish personal and professional goals set for yourself. You can negotiate a job offer to achieve a higher salary, a promotion for advancement within your organization, or a better vehicle price at the dealership.

While the Merriam-Webster Dictionary indicates the definition of success to be “the fact of getting or achieving wealth, respect, or fame”, I believe the true definition of success is in the eye of the beholder.

Priorities, beliefs, values, and our own varied histories all color the unique meaning we associate with such a word. Consider the following: