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Michelle is the Content Marketing Manager at Calldrip. When she's not producing great content she enjoys reading, running, traveling, and spending time with her family.
In the opening words of his TED talk, American business magnate Bill Gates declared “Everyone needs a coach.” From professional athletes to CEOs, Bill highlighted the fact that the single common attribute among all high-performing individuals was the fact that they have a coach. Why should sales managers and sales reps be any different?
We all know it – collecting consumer data is vital to any business who wants to optimize online lead conversions. So, how can call tracking help?
More impatient, more demanding, and more informed.
Sound familiar?
With attributes like that, it can seem impossible to please today’s consumers let alone increase your sales.
Would you believe me if I told you that one of themost powerful ways to market your dealership is through automotive text messaging? It’s true! If you want your valuable information to not only be seen, but be seen in a timely manner, then start texting leads.
An astounding 98% of text messages are opened, where only a mere 20% of emails are read. On average it only takes 90 seconds for a mobile phone user to respond to a text message, creating a higher probability that customers can be reached in real-time.
In today’s convenience-focused world, it doesn’t get much better than texting. Nearly everyone has a cell phone; I'll bet your smartphone is within arms reach right now. And unlike an email inbox, which is likely filled with dozens of long, unopened emails, text messages are nearly always opened and read. In fact, according to reports from Mobile Marketing Watch, emails have a mere 22% open rate whereas text messages have an off-the-charts open rate of 98%. According to another study, an astounding 90% of all text messages are read within 3 minutes of being received. If you're not texting leads, you're likely missing out on sales opportunities.
Communication preferences are as unique and varied as leads themselves. That’s why it’s important to use multiple communication channels as you guide each lead through your sales funnel. However, there tends to be one favored mode of contact across the board: texting. In fact, 90% of people prefer to receive text ads over direct calls or emails. But how can your business get started with text messaging? The answer is simple: automated text messaging.
In this blog, you’ll learn how automatic text messages can supercharge your rapid lead response.
If you’re investing in generating leads online, you need to be focused on how to close them, too. In this article, you’ll learn how to follow-up with website leads in five simple steps to improve close rate performance.
Here at Calldrip, we talk a great deal about how conversational sales enablement plays a huge role in the outcome of your sale, but there’s another element that’s just as vital to your ultimate success: how you treat your customers. Customers are searching for genuine conversations and personalized experiences as they work to solve their problems. Authenticity and a listening ear are just as crucial as the information you have to share.
We live in a world of indirect, text-based communication. As a result, many of us may feel less confident on the phone or feel that our interpersonal conversational skills are lacking. However, telephone connection is still a critical business tool. It can be a prospect’sfirst impression of you and your company.
