I am Koby Jackson, CEO of Calldrip, a tech enthusiast, and an advocate for enhancing customer experiences within sales. I have always upheld the principle that people buy from people; the human element should always come first. Yes, there is a vital place for technology in our transactions, but it should primarily serve to enhance the customer journey.

To accelerate your sales and achieve remarkable success, you need two crucial elements: speed and information. A faster response time, coupled with the right information and the best responses, improves your chances of converting leads into loyal customers. 

The automotive industry is rapidly changing. One of the key drivers of this change?  Artificial intelligence (AI) and automation. We’re seeing AI and sales automations being used to improve everything from manufacturing to sales and marketing. However, I’m noticing a pattern: these technologies are having a negative impact on our industry, and are not being used correctly.