In the highly competitive world of automotive sales, one tactic can help you outpace competitors: Sales Enablement.

As a modern sales leader, chances are you’ve heard the term “sales enablement.” Sales enablement is a strategy all about empowering your sales team with the right resources and processes to be successful. 

As the prevalence of AI software increases, we believe that sales empathy will become more important than ever. There’s potential for AI to improve processes, increase productivity, and streamline initiatives - but it can’t replace the human connection that’s rooted in real feelings and experiences.

The old sales playbook – cold calls, product pitches, and hoping for the best – is gathering dust. Today's buyers are empowered, informed, and demand personalized, value-driven journeys. This is where sales enablement steps in, transforming your sales force from order takers to trusted advisors and revenue-generating champions.

Sales success these days is more than just “dialing for dollars.” Today, sales leaders need to be adept at building connections, collaborating with other team members, improving systems and processes, and always adding value. The best strategy to get you there? Sales enablement. 

As a sales professional, have you ever felt overwhelmed by your company's constant product features, pricing, and marketing messaging changes? Has this challenge affected your confidence during client interactions? Has it led to customer confusion and missed opportunities? You are not alone. 84% of sales professionals cited content search and use as the top element of the sales process that needs improvement.

In today's competitive business landscape, achieving and sustaining high sales performance is more crucial than ever. Two pivotal strategies that stand at the forefront of this quest are sales enablement and sales coaching. 

Are you revved up and ready for this year's NADA Show? Whether you're a seasoned veteran or a first-timer eager to absorb all the automotive industry has to offer, preparation is key. From networking with industry leaders to exploring the latest innovations in auto technology, the NADA Conference promises a high-octane experience that can redefine your dealership's roadmap to success. But let's pump the brakes for a second; a conference this comprehensive requires a strategy. That's where this blog comes in.

Discover how text message marketing can revolutionize your car dealership sales and drive more customers to your showroom.

Approximately a quarter of sales are B2B. This is a significant portion of the sales landscape, and one worth paying attention to. In this guide, we’ll explore B2B sales basics, including what “B2B” means, what makes B2B sales unique, and more. Let’s jump in: