How AI Supports Sales Enablement

As the prevalence of AI software increases, we believe that sales empathy will become more important than ever. There’s potential for AI to improve processes, increase productivity, and streamline initiatives - but it can’t replace the human connection that’s rooted in real feelings and experiences.

The benefits of a personal connection can’t be overstated. Research consistently shows that people want to talk to people, especially when making complex buying decisions. One Concentrix study showed that 80% of consumers are more likely to purchase from a brand that provides personalized experiences. A PwC study found that approximately 35% of consumers would be willing to pay more for some sort of human interaction.

“Humans crave a personal connection. AI can enable us to build those connections more efficiently.” 

Brock Jackson, COO at Calldrip

Embracing human connection in the face of technological advancement is a competitive advantage: almost 60% of customers feel many brands have used tech to de-prioritize the human element of customer experience.

Artificial intelligence is an incredibly powerful tool - more powerful than almost any other - but it’s not the answer to all of your sales problems. It may make your sales efforts more efficient, but it can’t and won’t replace the skill, experiences, and connections that one person can share with another.

AI and Sales Enablement

AI is revolutionizing sales enablement by providing unparalleled insights and capabilities. Here are three ways it works:

1. Through advanced algorithms and machine learning, AI analyzes vast amounts of data to predict customer behavior, personalize interactions, and optimize sales strategies. With this data, AI sales enablement solutions empower sales teams to identify high-potential leads, prioritize tasks, and tailor communication with precision. 
2. AI-driven tools automate routine tasks, freeing up time for reps to focus on building relationships and closing deals.
3. Additionally, AI enhances coaching and training programs by identifying areas for improvement and providing personalized feedback.

With AI-powered sales enablement solutions, sales people can become more efficient and effective, and drive revenue growth. People still buy from people they know, like, and trust. But with AI, your sales team can spark those connections more quickly and have conversations more conveniently than ever before!

Here’s how you can harness the power of AI to enhance your sales enablement strategy.

Let’s get started.

1.  Outpace and outperform your competitors

AI is still an emerging technology (even though its value has already been established). By embracing it, you stand to gain an edge over your competitors.

One specific area where you can outpace and outperform your competitors is in the area of lead response and lead nurturing.

The beauty of AI is that it can extend your sales team’s availability and productivity, allowing your brand to be responsive 24/7/365. 

Data consistently proves the importance of being the first when responding to leads, but it can be hard to achieve under 1-minute response times without technology. But now, AI has unlocked this possibility and made it affordable for businesses of all sizes.

Tools like AI sales assistants and rapid lead response (both included in Calldrip’s all-in-one sales software), make this instant connection easier.

2.  Improve sales coaching, at the individual and team level

AI can play a crucial role in sales training and coaching by analyzing each salesperson's performance and identifying areas for improvement. Customized training programs and real-time feedback can then be delivered based on this analysis, helping sales teams to develop their skills continually and adapt to changing market conditions.

We recommend using AI to identify individual sales representatives' strengths and areas for improvement, providing personalized coaching plans. 

Take it a step further with team-wide performance analysis. With tools like AI-generated sales coaching scorecards at both the individual and team level, Calldrip makes it easy and efficient for sales managers to provide effective coaching for both sales representatives and the sales organization as a whole.

The best AI-driven platforms will also unlock self-coaching; in other words, they help your sales reps identify opportunities for improvement proactively, without needing a manager to be quite so prescriptive.

Combining sales coaching tools with call monitoring can supercharge your coaching, by delivering both qualitative and quantitative insights. This is part of the beauty of an integrated system, like Calldrip.

3.  Enhance the human connection

As the prevalence of AI software increases, we believe that sales empathy will become more important than ever. There’s potential for AI to improve processes, increase productivity, and streamline initiatives - but it can’t replace the human connection that’s rooted in real feelings and experiences.

The benefits of a personal connection can’t be overstated. Research consistently shows that people want to talk to people, especially when making complex buying decisions. One Concentrix study showed that 80% of consumers are more likely to purchase from a brand that provides personalized experiences. A PwC study found that approximately 35% of consumers would be willing to pay more for some sort of human interaction.

People buy from people. Ensure that you’re using AI to support human-first processes, build quality connections, and increase efficiency. AI isn’t about replacing your human skills and relationships; at its best, it can be used to make them better.

Meet Calldrip’s AI Assistant

The best response is a human one. But what if your sales team isn't available, because it's a holiday, weekend, or after-hours? That's where an AI sales assistant can help. 

With Calldrip's AI sales assistant, you can create multiple AI-powered assistants for specific customer engagement objectives. You can quickly create a dedicated assistant for a specific assignment, like a sales assistant to nurture your leads. This AI Assistant helps engage more prospects in human conversation. 

Numerous Calldrip customers have enabled our Virtual Assistant to engage shoppers after business hours or during peak sales team activity. The outcomes have been remarkable, with engagement rates of 55% and appointments scheduled at 24%, resulting in sales as high as 12% of the shoppers engaged by the Virtual Assistant.

Your AI Assistant will nurture your leads, instantly letting them know you will be calling. Plus, they're available 24/7/365 to start the conversation when you're out of office and then can automatically follow-up over a customizable time period (usually about 45 days) if you're unable to reach the prospect right away.

Ready to learn more? Book a demo here.