40+ Sales & Marketing Statistics to Boost Your Growth Strategy

In today’s competitive market, it’s important to make decisions based on facts, not just opinions. But with so many sources and research, it can be tough to find the right data points. To make it easier for you, we’ve collected a range of powerful data points into this one simple blog.

In this blog, you’ll learn key statistics about sales enablement, sales coaching, rapid lead response, business text messaging, and customer experience to enhance your sales strategy.

Plus, we’ll do our best to summarize a key takeaway with each set of data points. Our hope is that this will help you evaluate your growth strategy and optimize your sales and marketing performance.

Lead Generation Statistics

Whether you’re investing in generating leads online or off - or ideally, both - it can be helpful to understand the state of the marketing and sales landscape. That will help you understand how your efforts compare. 

In that spirit, here are a handful of lead generation statistics for your consideration:

1. About a quarter of the world’s population purchased goods or services online in 2021. (SimilarWeb)
2. By 2040, it's estimated that 95% of all purchases will be through an online  platform. (ThriveMyWay)
3. The average cost per lead (CPL) of a technology company was over $200 in 2021. The average CPL for a business services company was $132. (PopUpSmart)
4. In the US, the average shopper conversion rate was between 2-3%. (ThriveMyWay)
5. The most cost-effective channels for lead generation were SEO and online retargeting. The most expensive? Events and tradeshows. (PopUpSmart)

The takeaway? Businesses today need to be present online to survive for the long haul. And if you have a digital marketing presence, but you’re not focused on converting them, you could be wasting your internet leads.

While in-person events, direct mail, physical advertising, and in-person conversations have an important place in building relationships, the digital experience is important for consumers, too. And it’s not just about your marketing. Current customers care about a quality digital experience, too. More on that later.

Rapid Lead Response Statistics

Rapid lead response is the practice of responding to leads, prospects, and customers quickly after they submit an inquiry. Rapid lead response, sometimes referred to as “speed to lead” can be transformational for your marketing and sales efforts; nothing shows your leads, prospects, and customers that you care quite like responding quickly with a friendly conversation. 

Here are 5 important statistics about rapid lead response:

1. Companies that try to contact a lead within an hour of the inquiry are 7x more likely to have a meaningful conversation with a key decision maker than those who wait another hour, and 60x more likely than companies that waited a day or more. (Harvard Business Review)
2. Target a 5 minute lead response time - or less! Conversion rates are 8x higher if you can respond in 5 minutes. (InsideSales)
3. Another study found that less than .1% of inbound leads get a response within 5 minutes. (InsideSales)
4. And yet, some estimates indicate that 78% of buyers choose to purchase from the first company that responds. (Vendasta)
5. If you’re investing in lead generation but not following up, you’re wasting money. In fact, some surveys indicate that more than 70% of internet leads never get a response. (Forbes)

Rapid lead response enables you to make the most of your marketing and sales spend. After all, if you’re invested in generating leads, you need to invest in converting them. 

If you’re interested, here are even more rapid lead response statistics for you. Still need proof? Here’s why you need an inbound lead call response tool.

When you’re ready, here are 5 tips for picking the best rapid lead response solution.

Calldrip specializes in rapid lead response via phone and text using powerful, customer-friendly automation. See it in action here - no demo required.

Business Text Messaging & SMS Marketing Statistics

What piece of technology do you spend the most time with? If you’re like most people, it’s your mobile phone. Consumers today like using their mobile phones to research solutions and make purchases. Business text messaging is absolutely critical for success in 2022 and beyond. But don’t just take our word for it. 

Here are 5 statistics that show the power of SMS messaging for your business’s marketing and sales:

1. More than 8 billion adults - about 98% of adults worldwide - own a mobile phone. (SMS Comparison)
2. 95% of text messages are read AND responded to within 3 minutes of being received. (SMS Comparison)
3. SMS open rates can be as high as 98%. (Mobile Monkey) 
4. Texts are more than just being opened; they’re also getting engagement. SMS click-through rates can be 10-15% higher than email. (SMS Comparison)
5. Consumers are 4.5x more likely to reply to a marketing text than a marketing email. (G2 LearnHub)
6. Retailers who embrace promotional SMS programs typically see a 23.3% conversion rate. (Startup Bonsai)
7. Texting is also really valuable for customer experience: 83% of consumers would like to get appointment reminders via text, but just 20% of businesses send them this way.  (G2 LearnHub)

And that’s just scratching the surface. Learn more important business text messaging statistics.

The key takeaway? Business text messaging is a valuable strategy that builds connections, improves customer experience, and generates engagement. If you’re interested in getting started with business text messaging, here are 5 best practices for texting leads.

One important type of SMS marketing is automated text messaging for business. This can supercharge your sales by allowing you to respond almost instantly. Here’s a complete guide to text message automation for businesses.

Calldrip’s text messaging workflows are included in our all-in-one conversational sales enablement platform. Learn more.

Sales Coaching Statistics

Sales coaching is one of the most important - and overlooked - aspects of sales performance improvement. Sales coaching is the process of providing constructive feedback, training, and practice designed to improve sales performance. If sales is the engine that drives business, coaching is the tune-up.

Here are a few important sales coaching statistics to inspire your sales coaching strategy:

1. Companies with a sales coaching program achieve a 28% higher win rate. (Brainshark)
2. Companies with a formal training process reach 91.2% of sales quota. (Hoopla, via Checkli)
3. Organizations with a sales coaching program also see a 7% greater annual revenue. (Business2Community)
4. Even just 30 minutes of coaching per week can impact win rates. But more coaching is correlated with better performance; two hours of coaching per week are correlated with a 56% win rate. (LevelEleven)
5. Less than half of companies provide post-training reinforcement, but organizations who use post-training reinforcement see 34% more first-year sales reps achieve quota. (Aberdeen Group, via Checkli)

Sales coaching can improve your performance, and ensure that your team retains the information they learn. Here are even more sales coaching statistics.

This includes sales call coaching, which is important if phone conversations are an important part of your sales process. Here are 5 sales call coaching best practices.

That said, the most effective coaching is formalized and consistent. That’s where sales coaching technology comes in.

Calldrip’s award-winning sales coaching software helps provide your sales team with the guidance, tools, and insights to improve sales performance and productivity. Learn more about our ongoing sales coaching, call conversation scorecards, customized KPIs, and purpose-driven playbooks 

Sales Enablement Statistics

The purpose of sales enablement is to empower your sales team to be successful. (Need a refresher? Here’s a guide to sales enablement for sales managers.)

In a nutshell, sales enablement is all about improving your processes, resources, and strategies to make sales more efficient. How you do that? That’s up to you, but it’s typically a collaborative effort between your sales and marketing teams. 

But not all sales enablement strategies are created equal. Here are statistics that help support your sales enablement efforts:

1. Sales enablement has recently seen a 343% increase in adoption over the last five years. (G2 Learning Hub)
2. For sales enablement to be successful, your strategy needs to fit your lead generation. After all, about 50% of businesses say inbound marketing strategies, such as forms, are their primary source of leads. (HubSpot)
3. The global sales enablement market is growing; in fact, it’s projected to surpass $3B by 2026. (360 Research Reports)
4. During the sales process, email is simply not enough. Research indicates that at least a third - and up to 70% - of emails go unread. (Mailbird)
5. Value-based sales efforts, including sales enablement, are correlated to growth. In fact, almost 90% of high-growth companies take a value-based approach to sales. (Global NewsWire)

Here are 10 sales enablement statistics to fuel your strategy. 

The bottom line: For sales enablement to be successful, your strategy needs to prioritize building trust quickly and serving customers effectively. 

As we’ve seen, one of the best ways to do that is by having a quick, friendly conversation with leads at their peak moment of interest. Calldrip leverages automation to help you do just that, with only the phone in your pocket!

Call Analytics Statistics

While text messaging is absolutely important, the phone call is far from dead. “Call analytics” is a catch-all term for a range of tactics, including call tracking and conversational analytics. 

Learn a few call analytics statistics here:

1. Calls to US businesses from search ads have grown by over 100% since 2014. This illustrates why it’s so important to track call data. (Search Engine Journal)
2. Companies that are leveraging advanced call analytics are reducing average handling time by up to 40%. (McKinsey)
3. These companies are also able to improve the conversion rate on service-to-sales calls by about 50%. (McKinsey)
4. It makes sense to invest in speech analytics. After all, the ROI for speech analytics is over 80%! (OpusResearch)

We simply don’t think you can afford to neglect the phone call, if it’s part of your existing sales or service process. That includes conversational analytics, as well as call tracking. (Here are 5 features of the best call tracking software.)

As a comprehensive conversational sales enablement software, it should come as no surprise that Calldrip includes call tracking and conversational analytics, too. 

Customer Experience Statistics

It’s simple: without customers, you don’t have a business. Your customers are the most important asset you have! That said, too many companies treat customer experience like a “nice to have,” instead of a “need to have.” The truth is, taking care of your contacts and customers pays off, too.

Here are a few customer experience statistics that show the value of prioritizing a positive experience:

1. About 82% of consumers make a purchase based on a recommendation from someone they know. (Nielson)
2. Around 35% of consumers would be willing to pay more for some sort of human interaction. (PwC)
3. Research shows that consumers will pay a price premium - 16% more - for a good customer experience. (PwC)
4. More than 40% said they would pay more for a friendly, welcoming sales experience. (PwC)
5. More than 50% of people consider texting and messaging the modern way to communicate. (Facebook)
6. Two-way SMS can improve Net Promoter Scores (NPS) and efficiency by as much as 80%. (VoiceSage)
7. Almost 60% of customers feel many brands have used tech to de-prioritize the human element of customer experience. (PwC)

Here are even more customer success and customer experience statistics, if you’re interested.

Our takeaway? Customer experience is absolutely critical to sales success. The data shows that happy customers result in even more happy customers. 

But creating that positive experience and cultivating happy customers starts at the very first interaction. According to consumers, a positive customer experience is all about fast, friendly, human conversation. 

That’s why we recommend a conversational sales approach as part of your overall sales improvement strategy. 

Again, delivering a great customer experience via a conversational sales strategy isn’t about having a service phone number that your prospects and customers can call. It’s also about rapid lead response, leveraging text messaging, and implementing sales coaching to improve your customer’s conversational experience. An all-in-one solution like Calldrip can help you level up your customer experience - and your sales.

Here at Calldrip, we’re committed to helping you improve your sales performance. 

Our all-in-one conversational sales enablement solution empowers your sales team to succeed. Hear from some of our customers around the world, and secure your demo here!