The future is now—or at least, it’s coming at us faster than a sales manager when you miss your quota. As we move into 2025, sales technology is evolving at breaking speed, and if you’re not keeping up, you might find yourself left behind, still using sticky notes and hoping for the best.

You don’t have to be a tech guru to take advantage of these changes. Here are the top trends that will define the future of sales technology and how they’ll change the way businesses interact with our customers.

If you’re in sales, you’ve heard the phrase: "The fortune is in the follow-up." But here’s the reality—most sales reps aren’t following up. In fact, research shows that 80% of sales are closed after the fifth contact, yet the overwhelming majority of salespeople give up after just one follow-up.

For Carson Gillett, owner ofCG Plumbing, managing customer inquiries while handling complex plumbing work was a daily challenge. His hands were quite literally full most of the day. Whether fixing burst pipes or installing new fixtures, answering calls and website inquiries was nearly impossible.

Phone calls remain the lifeline of customer interaction, yet businesses face a mounting challenge: accurately tracking call outcomes and measuring performance across departments. When you're handling thousands of calls monthly, the data gets messy. Customers call whatever number they find first, regardless of whether they need sales, service, or support. As a result, businesses become overwhelmed—instead of analyzing and coaching calls for better outcomes, they're stuck just trying to classify them correctly.

The automotive industry is set to converge on the vibrant city of New Orleans for NADA 2025, and this year promises to be anything but ordinary. As the digital revolution reshapes our industry and consumer expectations continue to evolve, there's never been a more crucial time to be part of this premier automotive event. Whether you're a seasoned NADA veteran or a first-time attendee, navigating this dynamic conference requires strategy, preparation, and a dash of that New Orleans spirit.

As we wrap up 2024, forward-thinking businesses are continuously seeking new ways to gain a competitive edge and deliver exceptional customer experiences. Leading organizations recognize that every customer interaction presents an opportunity to strengthen relationships, drive growth, and stand out in the marketplace.

Basic call tracking methods have become obsolete; simply identifying callers and logging call durations no longer provides the comprehensive insights needed to optimize customer interactions and drive sales. The integration of artificial intelligence (AI) and advanced technologies is revolutionizing call tracking, enabling detailed analyses of conversations and customer behaviors that were previously unattainable.

To be competitive, sales teams must be more than skilled. They must continuously improve and find new ways to connect to customers. Effective sales teams constantly evaluate and enhance their performance, adapt to changing circumstances, and focus on delivering value to customers. That's where sales coaching can help! But it can be difficult to deliver consistent sales coaching without the support of technology. Sales coaching software can be transformational for a sales team, leading to a more results-driven and adaptable sales force. 

Sales coaching is more than occasional feedback sessions or reviewing monthly numbers. It's about empowering reps to maximize their potential through targeted, data-driven guidance. Let’s dive into what makes effective sales coaching, the role of data, and how sales performance coaching can drive sustained success.

Just getting started with sales coaching? You may be wondering what it's really all about. In short, sales coaching is the art (and science) of guiding sales reps to reach their full potential. It's a strategic exercise that can make a big difference in your company's sales performance.